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Saturday, 17 October 2015

Master Classes By Italian Michelin Chefs at SCAFA - Designed for Media & Communications Professionals

Meet and get to know your Michelin Star - From Last year's Italian Cuisine World Summit
Dima Sharif with Michelin Chef Rosanna Marziale & Michelin Chef Vincenzo Guarino

As you may already know the 7th Edition of the Italian Cuisine World Summit (#ICWS15) is just around the corner, kicking off on October 27th and running through to November 5th, Dubai is right now in full prep mode. This time of year is such activity packed one especially for foodies as events are everywhere. But for most food lovers and food connoisseurs, the Italian Cuisine World Summit is a unique opportunity to sample another class of food and dining experiences that most of us travel to specific destinations to experience. Having over 25 of the top tier Italian Michelin Chefs come to Dubai again to take over the city's best loved Italian restaurants offering their Michelin menus (which they cook themselves) for Dubai's foodies to savour at the comfort of their own city is truly a unique opportunity. And if that is not enough, then offering Dubai food lovers a chance to rub shoulders with their Michelin Stars, get to know them a little bit closer, sit in sessions with them to pick their brains, learn straight from them,  watch them at work: cooking and demonstrating then sample their foods as they chat with them... I know I need not say more, because for the passionate foodie, the aspiring chefs and even the journalists looking for unique and motivational stories these experts are the role models and their stories are truly inspiring.

 The summit as ever had organised many events and activities all around Dubai. There are over 30 very unique and exquisite activities taking place under the umbrella of ICWS15 in just 10 days! So as you can tell, you will have to know what, when, where and make your bookings early in order not to miss out. 
Therefore, keep an eye on my posts this week as I will break down the activities for you in separate posts to make sure you get all the necessary information so you don't miss out on anything.

And I will start with :
The Italian Cuisine Master Classes by The Michelin Chefs for Dubai's Aspiring Chefs and Media & Communications Professionals held at SCAFA Dubai:

Meet and get to know your Michelin Star -
From Last year's Italian Cuisine World Summit

Dima Sharif with Michelin Chef Marco Saco
Short Description - This is a series of Masterclasses designed specifically for Media and Communications Professionals to enhance the quality of their communications and information where the Italian Cuisine is concerned. 
Participants are free to take 1 class or go for the full course See the schedule below).

Why go for it? - A lot of misinformation circulates around these days and media professionals perform and do better when they are properly informed. While these classes are about Italian cuisine, however the approach and tools acquired apply across the board. These classes are conducted to explore authenticity of Italian cuisine, innovation without losing the authenticity, modernisation while staying true to authentic cuisine, traditional versus modern recipes, developing concepts and recipe development…etc. And who better to explore this, instructing the participants than the most passionate chefs about Italian Cuisine? The Michelin Chefs of Italy! 

How does it work? - Each session will be held by a different Michelin Chef, in a small cozy set up, each chef will discuss these topics with the moderator and the participants are welcomed (in fact encouraged) to get involved in the discussion, raise questions, ask for best practices…etc. The idea is an open discussion and dialogue, learning from those who successfully made it in the industry. The chef will also demonstrate some of his/her foods throughout and the participants will get a taster of the demonstrated foods. 

We did not forget Social Media - Every session will also tap into communications and modern communication channels and trends, social media communications, the importance of food photography and styling to marketing and brand awareness, as well as developing updated marketing strategies. 

Full meal also included - After the morning Session and before the afternoon session participants can enjoy a lunch at SCAFE, the Cafe at SCAFA (price included in the ticket)!

Location: All classes will be held at SCAFA Dubai (School of Culinary And Finishing Arts), JLT.
Ticket Price: FREE Lunch is paid a la crate and is served at 1:00-2:00 pm
Dress Code: Casual
Reservation: Required (get in touch with SCAFA + 971 4 379 4044 )

Dates, Timings & Instructors of each session:

  • November 2, 11:30 am - 1:00 pm - Class by Michelin Chef Enrico Bartolini**, Devero Restaurant - Milan.
  • November 2, 2:00 - 3:30 pm - Class by Michelin Chef Felice Lo Basso*, Unico Milano Restaurant - Milan.
  • November 3, 11:30 - 1:00 pm  - Class by Michelin Chef Francesco Bracali **, Mondo Bracali Restaurant - Grosseto, Tuscany.
  • November 3, 2:00 - 3 :30 pm - Class by Michelin Chef Pasquale Palamaro *, Indaco Restaurant - Napoli.
  • November 5, 11:30 - 1:00 pm - Class by Michelin Chef Andrea Canton*, Il Patio Restaurant - Belluno.
  • November 5, 2:00 - 3: 30 pm - Class by Michelin Chef Daniele Repetti*, Nido Del Picchio Restaurant - Piacenza.

It is worth mentioning here that on November 4th, 2 women Michelin Chefs will be cooking and serving lunch exclusively at SCAFA cooking school. This “Lady’s Lunch” is a chance to eat the food of and mingle with the two lady Michelin Chefs 

Rosanna Marziale*, Le Colonne Restaurant - Caserta. & 
Michelin Chef Patrizia Di Benedetto *, Bye Bye Blues Restaurant - Palermo

Ticket price: AED 70.00 /person
Dress Code: Casual. 
Reservation: Required (get in touch with SCAFA + 971 4 379 4044 )

Find SCAFA Location Map on this link.

Coming Up Next... 
Another summit event - The single one that must not be missed!
"The United Nations by Italian Cuisine"
Stay Tuned